“The ecommerce industry is a force that no investor can afford to ignore.”

Ecommerce undoubtedly has a unique kind of appeal – in a way that it allows you to earn even when you are asleep! This is the very reason why more and more businesses are opting for ecommerce for reaching out to customers at every corner.

According to Forrester Research, India is the fastest growing ecommerce market and is expected to reach $64 billion by 2021. This is enough reason for entrepreneurs to set up an online store and start selling their products/services to the customers.

Building an ecommerce store can be an elaborate and expensive process, especially if you have a startup business with limited amount of resources for investment.

Here are some tips for a cost effective ecommerce development –

1. Your hosting must be scalable

Hosting can get expensive for a number of reasons. A lot of online stores have a variety of products and require a lot of space for their entire product database. Apart from that, security reasons can also bring up the cost.

The best way to go about it, is by opting for the cheaper plan initially. In most cases, you will not require a lot of space right at the beginning. Almost every online site starts off with a small number of products, and then gradually the number increases. So, go for a server that will be scalable, where you will be able to acquire more space when your product portfolio increases in the future. If the hosting company that you are choosing does not offer this facility, you probably need to think twice before finalizing the deal.

Hosting

2. Do not overburden your developer

Building an ecommerce website takes an ample amount of time, and your developer needs to do ample amount of work. He/She has to look after the security, privacy, inventory, cross sell and upsell features, shipping, payment and other important things. In addition to all of this, inputting product descriptions, categories and images take up a lot of time and money.

In order to bring down the costs, consider learning some back-end software so that you can upload descriptions and images yourself. A majority of ecommerce platforms allow users to add products to the site without any coding knowledge.

3. Strategize before you develop

If you do not have a proper plan ready before you start the ecommerce development process, it can cause major chaos later and you may have to spend more than you initially planned. Everything should be mapped out in detail before you start off with design, platform selection or coding.

Certain important things like your target audience and ways to attract them, the total number of products you have, the integration required etc should be clear before starting the development process. This is important because once you know what your requirements are, you can choose a platform that will fulfill most of these criteria. Your developer will then not have to custom-build features – which will save a lot of time and money.

ecommerce development process

4. Choose your CMS wisely

Making a choice between open source CMS and proprietary CMS for your online store is a major decision as it will affect the overall cost. Open source CMS comes with a free license and is available for everyone to use. However once the customization and integration is done, testing and implementation requires a considerable amount of time and resources.

Proprietary CMS comparatively has an easy installation process. It has standard features, fulfilling all the needs that you may have. However, if you wish to customise the features, the cost can go up.

open source CMS and proprietary CMS

5. Be sure about your design and theme

Once your ecommerce portal is launched, you may get suggestions from the portal to modify the theme and design of your site. If you decide to change your theme/design at that time, it can cost you quite a bit of money. So, it is better to finalise your theme/design in the development stage itself so that you don’t have to incur unnecessary costs later.

A good way to go about this, is by taking user reviews through several UX designs and related forums while developing the ecommerce site. This way, you don’t have to modify or change your design later and it will save you both time and resources.

design and theme

If you are just starting out, an ecommerce website can prove to be costly, but with proper strategy and planning your costs can be considerably reduced. If you want to know more about ecommerce development, leave us a message below and we will get back to you!

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