Kalandri Foundation owned by Ramesh Kumar Shah was founded to allow people from urban areas to truly experience and observe life in rural India. It is a platform for people who want to make a positive impact on villagers’ lives and give back to society. The foundation is run on the Jain faith.
For Kalandri, our objective was clear. We had to interest and encourage visitors to do something positive for society. We created a website that spoke clearly about the trials and tribulations of rural life and how anyone with the right attitude could make a difference.
To this effect, we developed a story for the homepage where we started by calling out to people to make an impact, then delved into the various areas they could choose to make an impact and then talk about successful changes made in the past. We aimed to strengthen their resolve to bring about change by placing offerings like free stay, food and touring.