Almost 95% of businesses are known to have outdated websites.
Every business is efficient at what they do, but every business may not be an expert when it comes to web development. Many people have the notion that building a website is just a one-time investment; but in reality it is not so. Great content, exciting discounts, strong CTAs and other strategies can increase user engagement, but if your website’s core design and basic functionalities are not up to the mark, all your hard work will go in vain.
Redesigning your website from time to time is important to keep up with the competition and maintain relevancy.
Here are top 5 reasons why a website revamp is crucial for your business –
If your website is dysfunctional, be assured that it will irritate your customers. Today, customers are extremely tech savvy and pay attention to the design of the website apart from the branding and strategy concept of a brand. A pleasing and well functioning website not only increases traffic but will also enhance credibility. Revamping the website will definitely make it more efficient and if it is customized, it will further improve the navigation experience.
There’s one thing you need to keep in mind – in the eyes of the customer, the design of your website mirrors your capability. They will be more willing to trust your brand and spend money on your products/services if you have a proper website. Apart from that, it will also increase the chances of converting visitors into leads and then to potential customers.
SERP or Search Engine Ranking Points is what defines your website ranking when it comes to Google searches. If you fail to revamp your website periodically, you will lose your search engine points, even if you have a well-planned SEO for your business. Considering the fact that around 60% of searches are carried out on Google, a low website ranking can negatively affect your business.
When you are revamping your website, you are actually maintaining or even upgrading your SERP that will keep you ahead of your competitors. Google also keeps updating its search engine algorithm at regular intervals, so ensure that you adhere to the recent updates while revamping your website.
Your website reflects your current state of business. Just as it is important to keep all your accounts in order, it is equally important to keep your website updated. The business targets that you had set years ago when you started the business may not be the same at present. Now, there may be new products or services that need to be added to the store, or a cart that will allow customers to shop directly from your website. You may also decide to add blogs, voting polls or guides for lead generation.
Technology is endless and the possibilities they provide are also endless. Depending on your target audience, you can integrate relevant tools to your site when you revamp it.
One third of your website traffic comes from mobile devices, so it is essential that your website is compatible with mobile devices, allowing easy navigation. Customers wish for a great UX when they are visiting your website on their smartphones.
Google also ranks mobile websites based on their response. The better response you get, the higher your site will rank. This is a very big opportunity that you can use to scale up the business.
The site speed is also very important in this regard. Customers are not very patient; they want a link to open as soon as they click on it. A slow website is a sign of a slow hosting/poorly developed platform, which can lead to losing potential customers. So if your site isn’t responsive, it’s time to revamp your website.
Internet browsers like Google, Internet Explorer, Mozilla Firefox, etc keep getting updated from time to time. If you do not keep track of it, certain aspects and features of your website may not function properly after changes in browser technology.
You have to make sure that your website opens and loads properly in all browsers – both desktop and mobile – for seamless functionality. And in order to do that, you have to assess, reassess and upgrade your website periodically.
Revamping your website is always a worthy investment since your website is the most powerful communication tool for your business online. To know more about how to redesign your website the right way for greater ROI and sales, just leave us a message and we will get back to you.