When setting up an online store, one of the most important things to be decided is which platform to use. The first two names that come to the mind are undoubtedly Shopify and WordPress (WooCommerce). Both these platforms are extremely popular and have their own strengths and features, making each the ideal platform to launch your ecommerce store on.

So how do you decide which one to choose?

Firstly, it is important to understand the difference between them. Both the platforms can be differentiated in terms of –

Setup

As WooCommerce is an ecommerce software, it first needs to be installed. After finding a hosting company of your own, you have to first install WordPress followed by the WooCommerce plugins. Once the page setup, store locale, shipping, tax and payments are decided, it is ready for use and you can start adding your products and customizing the page. The customization of page might require some WooCommerce development efforts.

Shopify, being a service based on subscription, does not require any hosting and installation software. The platform includes a hosting and ecommerce design where you can easily add products. It is quite simple as all the required elements are placed properly together. Shopify also has a 14-day trial option available for new users.

Design

As WooCommerce is a WordPress plugin, the design depends on the WordPress theme that you are using. However, there are several themes that have been built for WooCommerce to make online stores look great. In other words, there is absolutely no limitation when it comes to design on this platform. There are several options available and moreover, you can customize themes if you have a fair knowledge of doing the same.

Shopify Themes & Design

Source: AlienWP

Shopify provides more than 100 themes in its official store that you can use. The design will depend on the theme that you choose and you can only modify it to a certain extent. Some themes are available for free but most of them need to be purchased, and are more expensive compared to WooCommerce themes. Thus, it might save some effort in Shopify development.

Pricing

WooCommerce is an open source software available for free, so there is no cost involved in the process. The only purchase you have to make is for the hosting service and the domain name. However, when you start adding additional features and extensions or SSL certificate, certain costs are incurred.

The pricing of Shopify is very clear. There are three plans available, along with a 14-day free trial so that you can use it and analyze if it is the right platform for selling your products. All plans include unlimited products, bandwidth, blog and SSL (Secure Sockets Layer) certificate.

Shopify Pricing

Source: WP Engine

 

SEO

WooCommerce is a WordPress plugin, which is a platform for content creation and quite renowned for its SEO features. Meta information and content can be easily added and edited, ensuring that the pages rank high for specific keywords. Nonetheless, opting for an SEO service is still recommended.

Shopify comes with dedicated servers that cater exclusively to Shopify stores, so the load time of the page and also the overall performance is better compared to WordPress. Moreover, there are integrated SEO features available such as defining tile, alt, image optimization, meta tags and product descriptions.

Selling of products

Product selling criteria shopify vs wocommerce

Source: EcommerceThemes.org

WooCommerce provides basic features for free and you can add available extensions to maximize your store’s potential. These add-ons come with a lot of interesting choices such as the option of selling your products on Facebook, integration of the store with MailChimp, recording sales automatically in QuickBooks, creation of recurring subscriptions, etc.

Shopify gives you a nice combination of features for free, like discount codes, option of gift cards, Facebook selling, cart recovery system, cross-selling, tracking the deliveries, etc.

Which one should you choose? WooCommerce or Shopify?

WooCommerce is a better option if-

  • You already have a WordPress platform and are familiar with it
  • You want full control of your online store
  • You have a minimal budget initially

Shopify becomes a better option when –

  • If you are new in the business and do not have a website
  • You do not want to handle the setup yourself
  • You are looking for a solution that is highly optimized

If you are looking for ECommerce Development services but you are unsure between WooCommerce & Shopify, leave us a message and we’ll get back to you.

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